ADOLESCENT ALCOHOL MARKETING EXPOSURE

The CDC has released new research finding that over 50% of U.S. teens self-report that they are sometimes or often exposed to alcohol marketing. This study also uncovered disparities in alcohol marketing exposure, with Hispanic adolescents being more likely to report exposure to alcohol marketing than non-Hispanic White adolescents.

In light of these study findings and the U.S. Surgeon General’s recent advisory on potential harms associated with youth using social media, monitoring exposure to alcohol marketing, including digitally, can inform potential strategies to reduce exposure and racial/ethnic disparities in this risk factor for underage drinking. Policies regulating and limiting youth exposure to alcohol marketing in the U.S., along with consideration of evidence-based policies that increase the price of alcohol and reduce its availability overall, could further reduce alcohol use among youth.

Read more about the research here:

https://www.ajpmfocus.org/article/S2773-0654(24)00061-0/fulltext